Keyword dataApp Store · US
deep sleep
Some of the top ten can be beaten with a better listing rather than more ratings, and there is enough demand to justify the slot.
Top 10 apps for “deep sleep”: 4 have it in the name
- # App Ratings Score
-
1
White Noise Deep Sleep SoundsRelax. Dream. Study. Focus App
209K
85
Score 85/100 45 from the listing, 40 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 13, after “White Noise”.Length 5/5 29 of 30 characters.See the full listing on the App StoreThe app 40/45Ratings 27/30 209,358, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
2
BetterSleep: Relax and SleepCalm Sounds, Meditation Music
391K
52
Score 52/100 12 from the listing, 40 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 7, after “Better”.Length 5/5 28 of 30 characters.See the full listing on the App StoreThe app 40/45Ratings 28/30 390,803, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5. -
3
Deep Sleep with AJAndrew Johnson Meditation
147
73
Score 73/100 55 from the listing, 18 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 18 of 30 characters.See the full listing on the App StoreThe app 18/45Ratings 11/30 147, small enough to beat on metadata.Stars 7/15 4.2 out of 5. -
4
Deep Sleep, Insomnia HelpSleep Program
419
78
Score 78/100 55 from the listing, 23 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 25 of 30 characters.The app 23/45Ratings 13/30 419, small enough to beat on metadata.Stars 10/15 4.5 out of 5. -
5
ShutEye®: Sleep Tracker, SoundSnore & Sleeptalk Recorder
350K
53
Score 53/100 12 from the listing, 41 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 11, after “ShutEye®”.Length 5/5 30 of 30 characters.The app 41/45Ratings 28/30 349,947, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
6
Breethe: Sleep & MeditationBreathe to Calm Anxiety Stress
73K
48
Score 48/100 12 from the listing, 36 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 10, after “Breethe”.Length 5/5 27 of 30 characters.The app 36/45Ratings 24/30 72,503, established but not untouchable.Stars 12/15 4.7 out of 5. -
7
Sleep Sounds by Sleep PillowWhite Noise Machine Sounds
90K
61
Score 61/100 22 from the listing, 39 from the app.The listing 22/55Name 7/40 Contains 1 of the 2 words.Position 10/10 Opens the name.Length 5/5 28 of 30 characters.The app 39/45Ratings 25/30 90,153, established but not untouchable.Stars 14/15 4.9 out of 5. -
8
CalmSleep, Meditation, Relaxation
1.99M
43
Score 43/100 0 from the listing, 43 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 4 of 30 characters.The app 43/45Ratings 30/30 1,986,978 — a million-plus, the heaviest tier.Stars 13/15 4.8 out of 5. -
9
Sleep Cycle - Tracker & SoundsAlarm Clock and Tracking App
30K
56
Score 56/100 22 from the listing, 34 from the app.The listing 22/55Name 7/40 Contains 1 of the 2 words.Position 10/10 Opens the name.Length 5/5 30 of 30 characters.The app 34/45Ratings 22/30 30,401, established but not untouchable.Stars 12/15 4.7 out of 5. -
10
Deep Sleep & SoundscapeWorry less, relax & sleep more
—
55
Score 55/100 55 from the listing, 0 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 23 of 30 characters.The app 0/45Ratings 0/30 No ratings yet.Stars 0/15 Not rated.
Easier alternatives: “deep sleep music” is 19 points easier
People searching these want the same kind of app. The best of them is “deep sleep music”: opportunity 31, and 19 points easier to rank for than the term itself.
14 days of App Store readings: Apple suggests it later than before
Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.1% over 14 days is flat, so nobody is pulling away.
Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.
How to rank for “deep sleep”: 3 lead with it, 1 put it later
At 10 characters, the phrase leaves 20 of Apple's 30 for your brand. The shortest name in the top ten that uses it — “Deep Sleep with AJ”, 18 characters — shows the pattern: the keyword first, the brand in whatever is left.
Apple builds phrases out of single words, so the 2 words here (“deep”, “sleep”) can sit in different fields and still match the whole term. Each counts once across the name, subtitle and keyword field, so repeating a word you already have buys nothing and takes space another keyword could use.
3 of the ten open their name with it (“Deep Sleep with AJ” among them), while the other one that spells it out puts it further along — the difference between the keyword being the product and being a feature.
Whether it is worth the slot depends on what else you could use it for. “deep sleep music” scores 31 on opportunity against this term's 26, at difficulty 24 rather than 43. 11 of the 13 related terms score higher; the other 2 score lower.
Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers how to split a phrase this long across the three fields.
Five similar keywords, then other niches
White Noise Deep Sleep Sounds
myAir™ by Resmed
SleepWatch - Top Sleep Tracker
White Noise Lite
Insight Timer: Meditate, Sleep
Gauth: AI Study Companion
Every keyword with its own page is listed on the keyword index, each read the same way.