ASO Guides
How to get your app found on the App Store and Google Play, with real examples and our own data from thousands of searches.
Research
Research
App Name ASO: How to Name Your App to Rank #1
We analyzed 5,347 App Store searches to see how much your app name decides who ranks first, and how small apps use it to beat big ones.
Research
Secondary Localizations: Which Ones Count in Every Country
Your app has more keyword space than you think. Here's which localizations each App Store country searches, and how to use them without hurting your listing.
Guides
Guide
What Is ASO? How App Store Optimization Actually Works
The three things that decide where your app ranks, what you're up against, and a process you can repeat every release.
Guide
App Store Metadata: How to Use Every Character Apple Indexes
Apple searches 160 characters of your listing. Here's how to make every one of them count.
Guide
Google Play ASO: How to Write a Title & Descriptions That Rank
Play searches your whole description, unlike Apple. Here's how to write each field so it ranks and still reads well.
Guide
ASO Keyword Research: How to Find Keywords You Can Actually Rank For
The best keyword isn't the most popular one. It's the one with real demand where the apps on top can be beaten.
Guide
App Store Search Volume: How to Read Apple's Popularity Score
Apple never publishes how many people search a keyword. It publishes a popularity score. Here's how to read it.
Comparing ASO tools
A free ASO keyword toolWhat the free plan includes, what Pro adds, and how both compare with the free options elsewhere.An AppTweak alternativeAppTweak is a serious ASO suite with a price to match. With one or two apps, you may not need most of it.An Appfigures alternativeAppfigures is excellent at downloads, revenue and reviews. Keyword tracking is one part of it, priced accordingly.An Astro alternativeAstro is cheap, simple and good at what it does. Its limits are where it runs and which store it covers.