Keyword data · App Store
sleep sounds
Why it is this hard
BetterSleep: Relax and Sleep holds the top spot with 390,676 ratings behind it. 5 of the ten carry over 100,000 ratings each, which is what makes this difficult: rating count is the slowest thing to change about a competitor, and it is most of what holds them there. The top three between them account for 734,653 ratings.
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1
BetterSleep: Relax and Sleep
390,676 ratings
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2
White Noise Deep Sleep Sounds
207,408 ratings
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3
Rain Rain Sleep Sounds
136,569 ratings
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4
Sleep Sounds - Relax & Sleep
3,458 ratings
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5
Sleep Sounds by Sleep Pillow
89,852 ratings
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6
Calm
1,977,341 ratings
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7
Sleep Sounds ..
2,473 ratings
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8
Soothing Sleep Sounds
34,367 ratings
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9
Sleep Sounds White Noise, Rain
35,444 ratings
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10
White Noise Lite
274,668 ratings
Read from the US App Store on 2026-09-01. Rankings move; this is a reading, not a permanent fact.
Easier ways into the same audience
The neighbouring terms with the most demand left over once difficulty is accounted for. Somebody searching these is looking for the same kind of app as somebody searching “sleep sounds”, and the page is cheaper to reach.
- sleep sounds free opportunity 29 · difficulty 66
- sleep & sounds better & sleep opportunity 22 · difficulty 65
- free sleep sounds app opportunity 21 · difficulty 66
- free sleep sounds app for better sleep opportunity 20 · difficulty 66
- sleep sounds for restful sleep opportunity 19 · difficulty 66
What it would take to rank
The App Store indexes 160 characters of you: a 30-character name, a 30-character subtitle and a hidden 100-character keyword field. A word counts once across all three, so “sleep sounds” needs to appear in exactly one of them — and Apple builds phrases from single words, so the two or three words in this term can each sit separately.
Which field it belongs in depends on what it is worth against everything else you are chasing. That trade is what App Store metadata, field by field is about, and choosing keywords you can rank for covers how the three numbers above are worked out.