Keyword data · App Store
white noise
Why it is this hard
White Noise Lite holds the top spot with 274,694 ratings behind it. 6 of the ten carry over 100,000 ratings each, which is what makes this difficult: rating count is the slowest thing to change about a competitor, and it is most of what holds them there. The top three between them account for 683,138 ratings.
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1
White Noise Lite
274,694 ratings
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2
White Noise Deep Sleep Sounds
207,426 ratings
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3
Bedtime Fan: White Noise Baby
201,018 ratings
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4
BetterSleep: Relax and Sleep
390,681 ratings
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5
White Noise
45,851 ratings
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6
White Noise HQ: sound machine
11,895 ratings
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7
White Noise Ambience Lite
3,389 ratings
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8
Calm
1,977,457 ratings
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9
Rain Rain Sleep Sounds
136,578 ratings
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10
Simple White Noise App
4 ratings
Read from the US App Store on 2026-09-01. Rankings move; this is a reading, not a permanent fact.
Easier ways into the same audience
The neighbouring terms with the most demand left over once difficulty is accounted for. Somebody searching these is looking for the same kind of app as somebody searching “white noise”, and the page is cheaper to reach.
- white noise fan free opportunity 25 · difficulty 61
- white noise light opportunity 25 · difficulty 55
- white noise and nature sounds free opportunity 25 · difficulty 59
- white noise deep sleep sounds opportunity 23 · difficulty 61
- free white noise apps for sleep opportunity 23 · difficulty 62
What it would take to rank
The App Store indexes 160 characters of you: a 30-character name, a 30-character subtitle and a hidden 100-character keyword field. A word counts once across all three, so “white noise” needs to appear in exactly one of them — and Apple builds phrases from single words, so the two or three words in this term can each sit separately.
Which field it belongs in depends on what it is worth against everything else you are chasing. That trade is what App Store metadata, field by field is about, and choosing keywords you can rank for covers how the three numbers above are worked out.