Keyword dataApp Store · US
white noise
Some of the top ten can be beaten with a better listing rather than more ratings, and there is enough demand to justify the slot.
Top 10 apps for “white noise”: 6 with over 100,000 ratings
- # App Ratings Score
-
1
White Noise LiteSounds to Relax & Sleep Better
277K
95
Score 95/100 55 from the listing, 40 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 16 of 30 characters.See the full listing on the App StoreThe app 40/45Ratings 27/30 276,730, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
2
White Noise Deep Sleep SoundsRelax. Dream. Study. Focus App
209K
95
Score 95/100 55 from the listing, 40 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 29 of 30 characters.See the full listing on the App StoreThe app 40/45Ratings 27/30 209,148, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
3
Bedtime Fan, White Noise BabyDeep Sleep Sound Machine
203K
85
Score 85/100 45 from the listing, 40 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 14, after “Bedtime Fan,”.Length 5/5 29 of 30 characters.See the full listing on the App StoreThe app 40/45Ratings 27/30 202,813, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
4
White Noise Ambience LiteThe Ultimate Sleep-Aid
3.4K
85
Score 85/100 55 from the listing, 30 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 25 of 30 characters.The app 30/45Ratings 18/30 3,399, small enough to beat on metadata.Stars 12/15 4.7 out of 5. -
5
White NoiseRelaxing Sleep Sounds
46K
91
Score 91/100 55 from the listing, 36 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 11 of 30 characters.The app 36/45Ratings 23/30 46,102, established but not untouchable.Stars 13/15 4.8 out of 5. -
6
BetterSleep: Relax and SleepCalm Sounds, Meditation Music
391K
40
Score 40/100 0 from the listing, 40 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 28 of 30 characters.The app 40/45Ratings 28/30 390,793, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5. -
7
Simple White Noise AppNoise for sleep & focus
8
65
Score 65/100 45 from the listing, 20 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 8, after “Simple”.Length 5/5 22 of 30 characters.The app 20/45Ratings 5/30 8, small enough to beat on metadata.Stars 15/15 5.0 out of 5. -
8
White Noise HQ: sound machine250 ambient sleep & fan sounds
12K
88
Score 88/100 55 from the listing, 33 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 29 of 30 characters.The app 33/45Ratings 20/30 11,950, established but not untouchable.Stars 13/15 4.8 out of 5. -
9
Rain Rain Sleep SoundsWhite Noise & Calm Tinnitus
137K
39
Score 39/100 0 from the listing, 39 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 22 of 30 characters.The app 39/45Ratings 26/30 137,091, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
10
CalmSleep, Meditation, Relaxation
1.99M
43
Score 43/100 0 from the listing, 43 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 4 of 30 characters.The app 43/45Ratings 30/30 1,986,019 — a million-plus, the heaviest tier.Stars 13/15 4.8 out of 5.
Easier alternatives: “white noise and nature sounds free” is 31 points easier
People searching these want the same kind of app. The best of them is “white noise and nature sounds free”: opportunity 32, and 31 points easier to rank for than the term itself.
14 days of App Store readings: nothing moved
Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.3% over 14 days is flat, so nobody is pulling away.
Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.
How to rank for “white noise”: one app is named exactly that
“white noise” is 11 characters and one app in the ten is called exactly that and nothing else — the whole name spent on the phrase. Everyone else is paying for the 19 characters they kept for a brand, which is the trade this term comes down to.
Apple builds phrases out of single words, so the 2 words here (“white”, “noise”) can sit in different fields and still match the whole term. Each counts once across the name, subtitle and keyword field, so repeating a word you already have buys nothing and takes space another keyword could use.
5 of the ten open their name with it (“White Noise Lite” among them), while the other 2 that spell it out put it further along — the difference between the keyword being the product and being a feature.
Whether it is worth the slot depends on what else you could use it for. “white noise and nature sounds free” scores 32 on opportunity against this term's 26, at difficulty 29 rather than 60. 12 of the 24 related terms score higher; the other 12 score lower.
Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers how to split a phrase this long across the three fields.
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Every keyword with its own page is listed on the keyword index, each read the same way.