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Keyword data · App Store

photo editor

Hard
98~
Popularity
86
Difficulty
14
Opportunity

Why it is this hard

Picsart AI Photo Editor, Video holds the top spot with 1,194,616 ratings behind it. 8 of the ten carry over 100,000 ratings each, which is what makes this difficult: rating count is the slowest thing to change about a competitor, and it is most of what holds them there. The top three between them account for 1,733,332 ratings.

  1. 1 Picsart AI Photo Editor, Video 1,194,616 ratings
  2. 2 Airbrush: Face Photo Editor 202,116 ratings
  3. 3 Lightroom: AI Photo Editor 336,600 ratings
  4. 4 Photo Editor- 298,860 ratings
  5. 5 Photo Retouch-Object Removal 121,033 ratings
  6. 6 Tezza: Aesthetic Photo Editor 46,989 ratings
  7. 7 Facetune: Photo & Video Editor 375,850 ratings
  8. 8 Photoshop Express Photo Editor 740,820 ratings
  9. 9 Photo Editоr 17,188 ratings
  10. 10 Canva AI Photo & Video Editor 3,511,927 ratings

Read from the US App Store on 2026-09-01. Rankings move; this is a reading, not a permanent fact.

Easier ways into the same audience

The neighbouring terms with the most demand left over once difficulty is accounted for. Somebody searching these is looking for the same kind of app as somebody searching “photo editor”, and the page is cheaper to reach.

What it would take to rank

The App Store indexes 160 characters of you: a 30-character name, a 30-character subtitle and a hidden 100-character keyword field. A word counts once across all three, so “photo editor” needs to appear in exactly one of them — and Apple builds phrases from single words, so the two or three words in this term can each sit separately.

Which field it belongs in depends on what it is worth against everything else you are chasing. That trade is what App Store metadata, field by field is about, and choosing keywords you can rank for covers how the three numbers above are worked out.