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Keyword dataApp Store · US

puzzle games

Reachable

Strong apps rank here, but they are not the ones holding the phrase — a listing that names it directly has a way in.

Popularity 69/100 high demand
Difficulty 55/100 medium competition
Opportunity 31/100 worth a slot
Read 4 Oct 2026 · popularity from Apple Where does your app rank for it? Check free

Top 10 apps for “puzzle games”: 8 with over 100,000 ratings

10 apps
1 with the keyword in the name
  1. # App Ratings Score
  2. 1 Jigsaw Puzzles - Puzzle Games app icon Jigsaw Puzzles - Puzzle GamesDaily HD puzzles for adults 1.11M 87
    Score 87/100 45 from the listing, 42 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 18, after “Jigsaw Puzzles”.
    Length 5/5 29 of 30 characters.
    The app 42/45
    Ratings 30/30 1,108,714 — a million-plus, the heaviest tier.
    Stars 12/15 4.7 out of 5.
    See the full listing on the App Store
  3. 2 Offline Games - No Wifi Games app icon Offline Games - No Wifi GamesClassic brain train minigames 371K 53
    Score 53/100 12 from the listing, 41 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 9, after “Offline”.
    Length 5/5 29 of 30 characters.
    The app 41/45
    Ratings 28/30 371,098, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
    See the full listing on the App Store
  4. 3 Brain Test: Tricky Puzzles app icon Brain Test: Tricky PuzzlesCan you solve them all? 1.47M 55
    Score 55/100 12 from the listing, 43 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 20, after “Brain Test: Tricky”.
    Length 5/5 26 of 30 characters.
    The app 43/45
    Ratings 30/30 1,466,467 — a million-plus, the heaviest tier.
    Stars 13/15 4.8 out of 5.
    See the full listing on the App Store
  5. 4 Flow Free app icon Flow FreeFun and Relaxing Brain Puzzle 406K 41
    Score 41/100 0 from the listing, 41 from the app.
    The listing 0/55
    Name 0/40 None of the words is in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 9 of 30 characters.
    The app 41/45
    Ratings 28/30 405,617, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
  6. 5 Word Search Pro‧ app icon Word Search Pro‧Best Word Search Puzzle Game 36K 36
    Score 36/100 0 from the listing, 36 from the app.
    The listing 0/55
    Name 0/40 None of the words is in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 16 of 30 characters.
    The app 36/45
    Ratings 23/30 36,413, established but not untouchable.
    Stars 13/15 4.8 out of 5.
  7. 6 Jigsaw Puzzles for Adults HD app icon Jigsaw Puzzles for Adults HD10,000 Offline Puzzle Games 825K 55
    Score 55/100 12 from the listing, 43 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 8, after “Jigsaw”.
    Length 5/5 28 of 30 characters.
    The app 43/45
    Ratings 30/30 824,772, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
  8. 7 Block Out! - Color Sort Puzzle app icon Block Out! - Color Sort PuzzleColor Block Puzzle 282K 51
    Score 51/100 12 from the listing, 39 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 25, after “Block Out! - Color Sort”.
    Length 5/5 30 of 30 characters.
    The app 39/45
    Ratings 27/30 282,106, enough to hold a slot on size alone.
    Stars 12/15 4.7 out of 5.
  9. 8 Found It! Hidden Object Game app icon Found It! Hidden Object GameSearch & find scavenger hunt 161K 39
    Score 39/100 0 from the listing, 39 from the app.
    The listing 0/55
    Name 0/40 None of the words is in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 28 of 30 characters.
    The app 39/45
    Ratings 26/30 161,399, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
  10. 9 Rooms & Exits: Puzzle Escape app icon Rooms & Exits: Puzzle EscapeSolve Mystery: Adventure Games 14K 45
    Score 45/100 12 from the listing, 33 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 16, after “Rooms & Exits”.
    Length 5/5 28 of 30 characters.
    The app 33/45
    Ratings 21/30 14,426, established but not untouchable.
    Stars 12/15 4.7 out of 5.
  11. 10 Arrows – Puzzle Escape app icon Arrows – Puzzle EscapeOffline Logic and IQ Game 472K 53
    Score 53/100 12 from the listing, 41 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 10, after “Arrows”.
    Length 5/5 22 of 30 characters.
    The app 41/45
    Ratings 28/30 472,042, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
US App Store · read 2026-10-04
one reading — rankings move · how it's measured
Why it scores 55 difficulty
Jigsaw Puzzles - Puzzle Games holds the top spot with 1,108,714 ratings behind it. 8 of the ten carry over 100,000 ratings each, which is what makes this difficult: rating count is the slowest thing to change about a competitor, and it is most of what holds them there. Ratings are spread out: the top three hold only 57% of them, so no single app owns the page. Only 1 of the ten carries the phrase in the app name, so the store is matching most of them on their subtitle and keyword field instead — which is where a smaller app can compete without renaming itself.

Easier alternatives: “puzzle games block snake” is 26 points easier

10 keywords
highest opportunity first
Keyword
PopularityPop
DifficultyDiff
Opp
puzzle games block snake
46~
29
33
2048-numbers puzzle games app
47~
36
30
jigsaw puzzle games classic
47~
39
29
puzzle games for kids 2-6 year
46~
40
28
puzzle games all in one
42~
34
28
10 keywords
popularity from Apple Ads where published · difficulty from ranking apps

People searching these want the same kind of app. The best of them is “puzzle games block snake”: opportunity 33, and 26 points easier to rank for than the term itself.

14 days of App Store readings: the biggest app gained 2,478 ratings

14 daily readings
2026-09-30 to 2026-10-13
405,352 406,346 +0.2%

Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.2% over 14 days is flat, so nobody is pulling away.

Apps returned
48
no change
how many the store has for this search
Median ratings
406,346
+994
the middle of the ten, so one giant does not set it
Biggest app
1,110,320
+2,478
ratings behind the app at the top
Autocomplete
2 letters · #3
no change
what you type before Apple offers it, and where it sits in that list

Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.

How to rank for “puzzle games”: no top app leads with it

At 12 characters it fits an app name with 18 to spare, yet the one name in the top ten that uses it is much longer — brands with the keyword attached, which leaves the phrase competing from inside a longer string.

Apple builds phrases out of single words, so the 2 words here (“puzzle”, “games”) can sit in different fields and still match the whole term. Each counts once across the name, subtitle and keyword field, so repeating a word you already have buys nothing and takes space another keyword could use.

None of the ten opens its name with it — the one that spells it out puts it later in the name.

Whether it is worth the slot depends on what else you could use it for. “puzzle games block snake” scores 33 on opportunity against this term's 31, at difficulty 29 rather than 55. It is the only one of the 24 related terms that does.

Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers how to split a phrase this long across the three fields.

One similar keyword, then other niches

98 keyword pages so far
related first, then other niches

Every keyword with its own page is listed on the keyword index, each read the same way.

puzzle games · US App Store

See all 24 related keywords

19 more of these 24 keywords are in the full list, 8 of them with opportunity 25 or higher. A free account shows them all, and runs the same search on your own app, with the keywords you already rank for marked.

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