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Keyword dataApp Store · US

puzzle game

Worth a look

Some of the top ten can be beaten with a better listing rather than more ratings, and there is enough demand to justify the slot.

Popularity 64~/100 high demand
Difficulty 56/100 medium competition
Opportunity 28/100 worth a look
Read 10 Oct 2026 · ~ popularity estimated Where does your app rank for it? Check free

Top 10 apps for “puzzle game”: 8 with over 100,000 ratings

10 apps
2 with the keyword in the name
  1. # App Ratings Score
  2. 1 Jigsaw Puzzles - Puzzle Games app icon Jigsaw Puzzles - Puzzle GamesDaily HD puzzles for adults 1.11M 87
    Score 87/100 45 from the listing, 42 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 18, after “Jigsaw Puzzles”.
    Length 5/5 29 of 30 characters.
    The app 42/45
    Ratings 30/30 1,109,893 — a million-plus, the heaviest tier.
    Stars 12/15 4.7 out of 5.
    See the full listing on the App Store
  3. 2 Flow Free app icon Flow FreeFun and Relaxing Brain Puzzle 406K 41
    Score 41/100 0 from the listing, 41 from the app.
    The listing 0/55
    Name 0/40 None of the words is in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 9 of 30 characters.
    The app 41/45
    Ratings 28/30 406,113, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
    See the full listing on the App Store
  4. 3 Brain Test: Tricky Puzzles app icon Brain Test: Tricky PuzzlesCan you solve them all? 1.47M 55
    Score 55/100 12 from the listing, 43 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 20, after “Brain Test: Tricky”.
    Length 5/5 26 of 30 characters.
    The app 43/45
    Ratings 30/30 1,468,939 — a million-plus, the heaviest tier.
    Stars 13/15 4.8 out of 5.
    See the full listing on the App Store
  5. 4 Block Blast! app icon Block Blast!Daily Puzzle & Block Crush 2.75M 44
    Score 44/100 0 from the listing, 44 from the app.
    The listing 0/55
    Name 0/40 None of the words is in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 12 of 30 characters.
    The app 44/45
    Ratings 30/30 2,745,020 — a million-plus, the heaviest tier.
    Stars 14/15 4.9 out of 5.
  6. 5 2048 app icon 2048Fun and relaxing puzzle game 38K 32
    Score 32/100 0 from the listing, 32 from the app.
    The listing 0/55
    Name 0/40 None of the words is in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 4 of 30 characters.
    The app 32/45
    Ratings 23/30 38,164, established but not untouchable.
    Stars 9/15 4.4 out of 5.
  7. 6 Water Sort Puzzle app icon Water Sort PuzzleColor sorting puzzle games 324K 52
    Score 52/100 12 from the listing, 40 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 12, after “Water Sort”.
    Length 5/5 17 of 30 characters.
    The app 40/45
    Ratings 28/30 324,191, enough to hold a slot on size alone.
    Stars 12/15 4.7 out of 5.
  8. 7 1LINE one-stroke puzzle game app icon 1LINE one-stroke puzzle gameone-stroke puzzle game 30K 79
    Score 79/100 45 from the listing, 34 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 18, after “1LINE one-stroke”.
    Length 5/5 28 of 30 characters.
    The app 34/45
    Ratings 22/30 30,288, established but not untouchable.
    Stars 12/15 4.7 out of 5.
  9. 8 Puzzledom app icon PuzzledomClassic offline puzzle games 134K 60
    Score 60/100 22 from the listing, 38 from the app.
    The listing 22/55
    Name 7/40 Contains 1 of the 2 words.
    Position 10/10 Opens the name.
    Length 5/5 9 of 30 characters.
    The app 38/45
    Ratings 26/30 134,367, enough to hold a slot on size alone.
    Stars 12/15 4.7 out of 5.
  10. 9 BlockPuz -Blocks Puzzles Crush app icon BlockPuz -Blocks Puzzles CrushWood Classic Color Jam Games 199K 52
    Score 52/100 12 from the listing, 40 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 18, after “BlockPuz -Blocks”.
    Length 5/5 30 of 30 characters.
    The app 40/45
    Ratings 26/30 198,682, enough to hold a slot on size alone.
    Stars 14/15 4.9 out of 5.
  11. 10 Sudoku.com - Number Games app icon Sudoku.com - Number GamesLogic puzzles and mind games 1.86M 55
    Score 55/100 12 from the listing, 43 from the app.
    The listing 12/55
    Name 7/40 Contains 1 of the 2 words.
    Position 0/10 Starts at character 21, after “Sudoku.com - Number”.
    Length 5/5 25 of 30 characters.
    The app 43/45
    Ratings 30/30 1,862,164 — a million-plus, the heaviest tier.
    Stars 13/15 4.8 out of 5.
US App Store · read 2026-10-10
one reading — rankings move · how it's measured
Why it scores 56 difficulty
Jigsaw Puzzles - Puzzle Games holds the top spot with 1,109,893 ratings behind it. 8 of the ten carry over 100,000 ratings each, which is what makes this difficult: rating count is the slowest thing to change about a competitor, and it is most of what holds them there. Ratings are spread out: the top three hold only 36% of them, so no single app owns the page. Only 2 of the ten carry the phrase in the app name, so the store is matching most of them on their subtitle and keyword field instead — which is where a smaller app can compete without renaming itself.

Easier alternatives: “puzzle games” is searched more and easier

10 keywords
highest opportunity first
Keyword
PopularityPop
DifficultyDiff
Opp
69
55
31
halloween puzzle game for kids
42~
30
30
puzzle game hub
44~
33
30
puzzle games for kids 2-6 year
45~
35
29
math puzzle game brain booster
40~
31
28
10 keywords
popularity from Apple Ads where published · difficulty from ranking apps

People searching these want the same kind of app. The best of them is “puzzle games”: opportunity 31, and 1 points easier to rank for than the term itself.

14 days of App Store readings: the biggest app gained 2,332 ratings

14 daily readings
2026-09-30 to 2026-10-13
324,217 324,192 −0.0%

Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: −0.0% over 14 days is flat, so nobody is pulling away.

Apps returned
48
no change
how many the store has for this search
Median ratings
324,192
−25
the middle of the ten, so one giant does not set it
Biggest app
1,110,174
+2,332
ratings behind the app at the top
Autocomplete
2 letters · #3
no change
what you type before Apple offers it, and where it sits in that list

Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.

How to rank for “puzzle game”: no top app leads with it

At 11 characters it fits an app name with 19 to spare, yet the 2 names in the top ten that use it are much longer — brands with the keyword attached, which leaves the phrase competing from inside a longer string.

Apple builds phrases out of single words, so the 2 words here (“puzzle”, “game”) can sit in different fields and still match the whole term. Each counts once across the name, subtitle and keyword field, so repeating a word you already have buys nothing and takes space another keyword could use.

None of the ten opens its name with it — the 2 that spell it out put it later in the name.

Whether it is worth the slot depends on what else you could use it for. “puzzle games” scores 31 on opportunity against this term's 28, at difficulty 55 rather than 56. 4 of the 24 related terms score higher; the other 20 score lower.

Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers how to split a phrase this long across the three fields.

Four similar keywords, then other niches

98 keyword pages so far
related first, then other niches

Every keyword with its own page is listed on the keyword index, each read the same way.

puzzle game · US App Store

See all 24 related keywords

19 more of these 24 keywords are in the full list, 11 of them with opportunity 25 or higher. A free account shows them all, and runs the same search on your own app, with the keywords you already rank for marked.

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