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Keyword dataApp Store · US

health

Reachable

Little defends this and there is real demand behind it.

Popularity 69/100 high demand
Difficulty 50/100 medium competition
Opportunity 35/100 worth a slot
Read 4 Oct 2026 · popularity from Apple Where does your app rank for it? Check free

Top 10 apps for “health”: 5 have it in the name

10 apps
5 with the keyword in the name
  1. # App Ratings Score
  2. 1 Apple Health app icon Apple HealthHealth & Fitness 9.1K 65
    Score 65/100 45 from the listing, 20 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 7, after “Apple”.
    Length 5/5 12 of 30 characters.
    The app 20/45
    Ratings 20/30 9,050, small enough to beat on metadata.
    Stars 0/15 3.0 out of 5.
    See the full listing on the App Store
  3. 2 Google Health (Fitbit) app icon Google Health (Fitbit)Your personalized health coach 703K 84
    Score 84/100 45 from the listing, 39 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 8, after “Google”.
    Length 5/5 22 of 30 characters.
    The app 39/45
    Ratings 29/30 702,739, enough to hold a slot on size alone.
    Stars 10/15 4.5 out of 5.
    See the full listing on the App Store
  4. 3 Apple Fitness app icon Apple FitnessFitness and Fitness+ 12K 20
    Score 20/100 0 from the listing, 20 from the app.
    The listing 0/55
    Name 0/40 Not in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 13 of 30 characters.
    The app 20/45
    Ratings 20/30 11,500, established but not untouchable.
    Stars 0/15 2.9 out of 5.
    See the full listing on the App Store
  5. 4 ショップアプリ for ドコモショップ app icon ショップアプリ for ドコモショップLifestyle — 0
    Score 0/100 0 from the listing, 0 from the app.
    The listing 0/55
    Name 0/40 Not in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 19 of 30 characters.
    The app 0/45
    Ratings 0/30 No ratings yet.
    Stars 0/15 Not rated.
  6. 5 HealthView: Apple Health App app icon HealthView: Apple Health AppHealth Dashboard & Widgets 14K 86
    Score 86/100 55 from the listing, 31 from the app.
    The listing 55/55
    Name 40/40 Contains the whole phrase.
    Position 10/10 Opens the name.
    Length 5/5 28 of 30 characters.
    The app 31/45
    Ratings 21/30 14,219, established but not untouchable.
    Stars 10/15 4.5 out of 5.
  7. 6 QROX: QR code Generator app icon QROX: QR code GeneratorScan & Create QR Codes Fast 215 23
    Score 23/100 0 from the listing, 23 from the app.
    The listing 0/55
    Name 0/40 Not in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 23 of 30 characters.
    The app 23/45
    Ratings 12/30 215, small enough to beat on metadata.
    Stars 11/15 4.6 out of 5.
  8. 7 MyChart app icon MyChartYour secure health connection 722K 40
    Score 40/100 0 from the listing, 40 from the app.
    The listing 0/55
    Name 0/40 Not in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 7 of 30 characters.
    The app 40/45
    Ratings 29/30 722,355, enough to hold a slot on size alone.
    Stars 11/15 4.6 out of 5.
  9. 8 MyFitnessPal: Calorie Counter app icon MyFitnessPal: Calorie CounterAI Nutrition & Macros Tracker 2.37M 42
    Score 42/100 0 from the listing, 42 from the app.
    The listing 0/55
    Name 0/40 Not in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 29 of 30 characters.
    The app 42/45
    Ratings 30/30 2,370,728 — a million-plus, the heaviest tier.
    Stars 12/15 4.7 out of 5.
  10. 9 Heartify: Heart Health Monitor app icon Heartify: Heart Health MonitorPulse & Stress Analyzer, HRV 119K 82
    Score 82/100 45 from the listing, 37 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 17, after “Heartify: Heart”.
    Length 5/5 30 of 30 characters.
    The app 37/45
    Ratings 25/30 119,217, enough to hold a slot on size alone.
    Stars 12/15 4.7 out of 5.
  11. 10 Bevel: AI Health Coach app icon Bevel: AI Health CoachExercise, Sleep & Nutrition 17K 79
    Score 79/100 45 from the listing, 34 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 11, after “Bevel: AI”.
    Length 5/5 22 of 30 characters.
    The app 34/45
    Ratings 21/30 16,754, established but not untouchable.
    Stars 13/15 4.8 out of 5.
US App Store · read 2026-10-04
one reading — rankings move · how it's measured
Why it scores 50 difficulty
Apple Health holds the top spot with 9,050 ratings behind it. 4 apps in the ten carry over 100,000 ratings; the rest are smaller, so the page is not uniformly defended. Ratings are spread out: the top three hold only 18% of them, so no single app owns the page. Only 5 of the ten carry the phrase in the app name, so the store is matching most of them on their subtitle and keyword field instead — which is where a smaller app can compete without renaming itself.

Easier alternatives: “health and safety council link” is 34 points easier

10 keywords
highest opportunity first
Keyword
PopularityPop
DifficultyDiff
Opp
health and safety council link
44~
16
37
health buddy
43~
17
36
health auto export
42~
19
34
health blood pressure
46~
27
34
health first
54~
40
32
10 keywords
popularity from Apple Ads where published · difficulty from ranking apps

People searching these want the same kind of app. The best of them is “health and safety council link”: opportunity 37, and 34 points easier to rank for than the term itself.

14 days of App Store readings: Apple now suggests it sooner

14 daily readings
2026-09-30 to 2026-10-13
14,211 14,237 +0.2%

Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.2% over 14 days is flat, so nobody is pulling away.

Apps returned
44
+1
how many the store has for this search
Median ratings
14,237
+26
the middle of the ten, so one giant does not set it
Biggest app
9,079
+50
ratings behind the app at the top
Autocomplete
4 letters · #0
moved
what you type before Apple offers it, and where it sits in that list

Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.

How to rank for “health”: one word, counted once

At 6 characters, the phrase leaves 24 of Apple's 30 for your brand. The shortest name in the top ten that uses it — “Apple Health”, 12 characters — puts the brand first and the keyword after it.

It is a single word, so the choice is simple: Apple counts it once across the name, subtitle and keyword field. Put it in the strongest field you can spare, because saying it twice adds nothing.

Only “HealthView: Apple Health App” opens its name with the phrase; the other 4 that spell it out put it later in the name, where it counts for less.

Whether it is worth the slot depends on what else you could use it for. “health and safety council link” scores 37 on opportunity against this term's 35, at difficulty 16 rather than 50. 2 of the 24 related terms score higher; the other 22 score lower.

Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers which field a single word is worth.

More App Store keywords we track

98 keyword pages so far
across every niche

Every keyword with its own page is listed on the keyword index, each read the same way.

health · US App Store

See all 24 related keywords

19 more of these 24 keywords are in the full list, 15 of them with opportunity 25 or higher. A free account shows them all, and runs the same search on your own app, with the keywords you already rank for marked.

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