Keyword dataApp Store · US
vpn
The apps that name this phrase are large, so a slot would have to be taken from one of them.
Top 10 apps for “vpn”: every one has it in the name
- # App Ratings Score
-
1
VPN - Super Unlimited ProxyWiFi Security & Privacy VPN
2.12M
96
Score 96/100 55 from the listing, 41 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 27 of 30 characters.See the full listing on the App StoreThe app 41/45Ratings 30/30 2,118,980 — a million-plus, the heaviest tier.Stars 11/15 4.6 out of 5. -
2
VPN - Fast & Secure VPN ™Best School VPN for iPhone
445K
95
Score 95/100 55 from the listing, 40 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 25 of 30 characters.See the full listing on the App StoreThe app 40/45Ratings 28/30 444,559, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5. -
3
Proton VPN: Fast & SecureSafe and unlimited proxy
116K
81
Score 81/100 45 from the listing, 36 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 8, after “Proton”.Length 5/5 25 of 30 characters.See the full listing on the App StoreThe app 36/45Ratings 25/30 116,356, enough to hold a slot on size alone.Stars 11/15 4.6 out of 5. -
4
X-VPN: VPN Fast & SecureBest WiFi VPN & Super Proxy
620K
96
Score 96/100 55 from the listing, 41 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Near the front, after “X”.Length 5/5 24 of 30 characters.The app 41/45Ratings 29/30 620,362, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5. -
5
VPN Hotspot Shield: Wifi ProxyFast, Secure. & Unlimited VPN
362K
94
Score 94/100 55 from the listing, 39 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 30 of 30 characters.The app 39/45Ratings 28/30 361,873, enough to hold a slot on size alone.Stars 11/15 4.6 out of 5. -
6
VPN Proxy Master - Super VPNBest VPN to browse in private
311K
93
Score 93/100 55 from the listing, 38 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 28 of 30 characters.The app 38/45Ratings 27/30 310,941, enough to hold a slot on size alone.Stars 11/15 4.6 out of 5. -
7
Free VPN by Free VPN .org™VPN Free iPhone 2026, Free VPN
456K
83
Score 83/100 45 from the listing, 38 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 6, after “Free”.Length 5/5 26 of 30 characters.The app 38/45Ratings 28/30 455,696, enough to hold a slot on size alone.Stars 10/15 4.5 out of 5. -
8
Turbo VPN Private BrowserSecure & Private Web Browsing
207K
84
Score 84/100 45 from the listing, 39 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 7, after “Turbo”.Length 5/5 25 of 30 characters.The app 39/45Ratings 27/30 206,897, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5. -
9
NordVPN: VPN Fast & SecureSafe & Quick VPN, Best Privacy
707K
86
Score 86/100 45 from the listing, 41 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 5, after “Nord”.Length 5/5 26 of 30 characters.The app 41/45Ratings 29/30 707,133, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5. -
10
VPN - Fast & Secure VPN ProxyUnlimited Private WiFi Guard
54K
90
Score 90/100 55 from the listing, 35 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 29 of 30 characters.The app 35/45Ratings 24/30 54,493, established but not untouchable.Stars 11/15 4.6 out of 5.
Easier alternatives: “proton vpn” is 43 points easier
People searching these want the same kind of app. The best of them is “proton vpn”: opportunity 40, and 43 points easier to rank for than the term itself.
14 days of App Store readings: median ratings up 1.6%
Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: up 1.6%, so bigger apps are moving in and the page is getting harder to break into.
Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.
How to rank for “vpn”: one word, counted once
At 3 characters it fits an app name with 27 to spare, yet the 10 names in the top ten that use it are much longer — brands with the keyword attached, which leaves the phrase competing from inside a longer string.
It is a single word, so the choice is simple: Apple counts it once across the name, subtitle and keyword field. Put it in the strongest field you can spare, because saying it twice adds nothing.
5 of the ten open their name with it (“VPN - Super Unlimited Proxy” among them), while the other 5 that spell it out put it further along — the difference between the keyword being the product and being a feature.
Whether it is worth the slot depends on what else you could use it for. “proton vpn” scores 40 on opportunity against this term's 9, at difficulty 47 rather than 90. All 24 related terms score higher. “vpn” names the category, but it is not the easiest way into it.
Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers which field a single word is worth.
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