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Keyword dataApp Store · US

podcasts

Competitive

The apps that name this phrase are large, so a slot would have to be taken from one of them.

Popularity 57/100 moderate demand
Difficulty 78/100 high competition
Opportunity 13/100 thin
Read 13 Oct 2026 · popularity from Apple Where does your app rank for it? Check free

Top 10 apps for “podcasts”: 6 with over 100,000 ratings

10 apps
4 with the keyword in the name
  1. # App Ratings Score
  2. 1 Apple Podcasts app icon Apple PodcastsAudio and video podcasts 2.07M 89
    Score 89/100 45 from the listing, 44 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 7, after “Apple”.
    Length 5/5 14 of 30 characters.
    The app 44/45
    Ratings 30/30 2,074,685 — a million-plus, the heaviest tier.
    Stars 14/15 4.9 out of 5.
    See the full listing on the App Store
  3. 2 Podcast App app icon Podcast AppPlayer for iPhone 309K 75
    Score 75/100 35 from the listing, 40 from the app.
    The listing 35/55
    Name 20/40 Contains “podcast”, a close variant.
    Position 10/10 Opens the name.
    Length 5/5 11 of 30 characters.
    The app 40/45
    Ratings 27/30 309,253, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
    See the full listing on the App Store
  4. 3 Spotify: Music and Podcasts app icon Spotify: Music and PodcastsSongs, Playlists & Audiobooks 43M 88
    Score 88/100 45 from the listing, 43 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 20, after “Spotify: Music and”.
    Length 5/5 27 of 30 characters.
    The app 43/45
    Ratings 30/30 42,549,933 — a million-plus, the heaviest tier.
    Stars 13/15 4.8 out of 5.
    See the full listing on the App Store
  5. 4 一罐 - 树洞游乐园 app icon 一罐 - 树洞游乐园Social Networking 272 18
    Score 18/100 0 from the listing, 18 from the app.
    The listing 0/55
    Name 0/40 Not in the name.
    Position 0/10 Not in the name, so no position to score.
    Length 0/5 10 of 30 characters.
    The app 18/45
    Ratings 12/30 272, small enough to beat on metadata.
    Stars 6/15 4.1 out of 5.
  6. 5 Overcast Podcast App app icon Overcast Podcast AppPodcast player 48K 58
    Score 58/100 25 from the listing, 33 from the app.
    The listing 25/55
    Name 20/40 Contains “podcast”, a close variant.
    Position 0/10 Starts at character 10, after “Overcast”.
    Length 5/5 20 of 30 characters.
    The app 33/45
    Ratings 23/30 47,944, established but not untouchable.
    Stars 10/15 4.5 out of 5.
  7. 6 Pocket Casts: Podcast Player app icon Pocket Casts: Podcast PlayerApple Audiobooks & Podcasts 16K 56
    Score 56/100 25 from the listing, 31 from the app.
    The listing 25/55
    Name 20/40 Contains “podcast”, a close variant.
    Position 0/10 Starts at character 15, after “Pocket Casts”.
    Length 5/5 28 of 30 characters.
    The app 31/45
    Ratings 21/30 16,079, established but not untouchable.
    Stars 10/15 4.5 out of 5.
  8. 7 Audible: Audiobooks & Podcasts app icon Audible: Audiobooks & PodcastsListen to stories you love 5.61M 89
    Score 89/100 45 from the listing, 44 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 23, after “Audible: Audiobooks &”.
    Length 5/5 30 of 30 characters.
    The app 44/45
    Ratings 30/30 5,607,035 — a million-plus, the heaviest tier.
    Stars 14/15 4.9 out of 5.
  9. 8 Podcast App & Player - Castbox app icon Podcast App & Player - CastboxPodcasts App for iPhone 200K 76
    Score 76/100 35 from the listing, 41 from the app.
    The listing 35/55
    Name 20/40 Contains “podcast”, a close variant.
    Position 10/10 Opens the name.
    Length 5/5 30 of 30 characters.
    The app 41/45
    Ratings 27/30 200,287, enough to hold a slot on size alone.
    Stars 14/15 4.9 out of 5.
  10. 9 iHeart: Radio, Music, Podcasts app icon iHeart: Radio, Music, PodcastsFree Live & Local Stations 650K 87
    Score 87/100 45 from the listing, 42 from the app.
    The listing 45/55
    Name 40/40 Contains the whole phrase.
    Position 0/10 Starts at character 23, after “iHeart: Radio, Music,”.
    Length 5/5 30 of 30 characters.
    The app 42/45
    Ratings 29/30 650,265, enough to hold a slot on size alone.
    Stars 13/15 4.8 out of 5.
  11. 10 Podbean Podcast App & Player app icon Podbean Podcast App & PlayerYour podcast app for iPhone 54K 62
    Score 62/100 25 from the listing, 37 from the app.
    The listing 25/55
    Name 20/40 Contains “podcast”, a close variant.
    Position 0/10 Starts at character 9, after “Podbean”.
    Length 5/5 28 of 30 characters.
    The app 37/45
    Ratings 24/30 53,951, established but not untouchable.
    Stars 13/15 4.8 out of 5.
US App Store · read 2026-10-13
one reading — rankings move · how it's measured
Why it scores 78 difficulty
Apple Podcasts holds the top spot with 2,074,685 ratings behind it. 6 of the ten carry over 100,000 ratings each, which is what makes this difficult: rating count is the slowest thing to change about a competitor, and it is most of what holds them there. The top three hold 87% of the page's ratings. Only 4 of the ten carry the phrase in the app name, so the store is matching most of them on their subtitle and keyword field instead — which is where a smaller app can compete without renaming itself.

Easier alternatives: “podcasts tracker” is 43 points easier

10 keywords
highest opportunity first
Keyword
PopularityPop
DifficultyDiff
Opp
podcasts tracker
48~
35
31
lds podcasts
42~
31
29
podcasts & audiobooks
45~
39
28
apple podcasts
61
57
27
npr podcasts
53~
51
26
10 keywords
popularity from Apple Ads where published · difficulty from ranking apps

People searching these want the same kind of app. The best of them is “podcasts tracker”: opportunity 31, and 43 points easier to rank for than the term itself.

14 days of App Store readings: nothing moved

14 daily readings
2026-09-30 to 2026-10-13
308,763 309,253 +0.2%

Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.2% over 14 days is flat, so nobody is pulling away.

Apps returned
44
−1
how many the store has for this search
Median ratings
309,253
+490
the middle of the ten, so one giant does not set it
Biggest app
2,074,685
+296
ratings behind the app at the top
Autocomplete
8 letters · #1
no change
what you type before Apple offers it, and where it sits in that list

Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.

How to rank for “podcasts”: no top app leads with it

At 8 characters, the phrase leaves 22 of Apple's 30 for your brand. The shortest name in the top ten that uses it — “Apple Podcasts”, 14 characters — puts the brand first and the keyword after it.

It is a single word, so the choice is simple: Apple counts it once across the name, subtitle and keyword field. Put it in the strongest field you can spare, because saying it twice adds nothing.

None of the ten opens its name with it — the 4 that spell it out put it later in the name.

Whether it is worth the slot depends on what else you could use it for. “podcasts tracker” scores 31 on opportunity against this term's 13, at difficulty 35 rather than 78. 10 of the 11 related terms score higher; the other 1 score lower.

Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers which field a single word is worth.

Keywords from other niches

98 keyword pages so far
across every niche

Every keyword with its own page is listed on the keyword index, each read the same way.

podcasts · US App Store

See all 11 related keywords

6 more of these 11 keywords are in the full list, 8 of them with opportunity 25 or higher. A free account shows them all, and runs the same search on your own app, with the keywords you already rank for marked.

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