Keyword dataApp Store · US
expense tracker
Some of the top ten can be beaten with a better listing rather than more ratings, and there is enough demand to justify the slot.
Top 10 apps for “expense tracker”: 4 with under 10,000 ratings
- # App Ratings Score
-
1
Spending TrackerTake Control Of Your Money
19K
46
Score 46/100 12 from the listing, 34 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 10, after “Spending”.Length 5/5 16 of 30 characters.See the full listing on the App StoreThe app 34/45Ratings 21/30 19,454, established but not untouchable.Stars 13/15 4.8 out of 5. -
2
Budget app - GoodMoneyBudget Planner,Expense Tracker
31
19
Score 19/100 0 from the listing, 19 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 22 of 30 characters.See the full listing on the App StoreThe app 19/45Ratings 7/30 31, small enough to beat on metadata.Stars 12/15 4.7 out of 5. -
3
Budget app - spending trackerBudget planner & money tracker
16K
45
Score 45/100 12 from the listing, 33 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 23, after “Budget app - spending”.Length 5/5 29 of 30 characters.See the full listing on the App StoreThe app 33/45Ratings 21/30 16,139, established but not untouchable.Stars 12/15 4.7 out of 5. -
4
Expenses: Spending TrackerBill & Subscription Manager
1.8K
72
Score 72/100 43 from the listing, 29 from the app.The listing 43/55Name 28/40 Contains all 2 words, not as one phrase.Position 10/10 Opens the name.Length 5/5 26 of 30 characters.The app 29/45Ratings 16/30 1,825, small enough to beat on metadata.Stars 13/15 4.8 out of 5. -
5
Expensify - Travel & ExpenseTrack receipts & expenses
158K
49
Score 49/100 12 from the listing, 37 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 22, after “Expensify - Travel &”.Length 5/5 28 of 30 characters.The app 37/45Ratings 26/30 157,523, enough to hold a slot on size alone.Stars 11/15 4.6 out of 5. -
6
Money Manager Expense & Budget20M+DN,Budget&Expense Tracker
19K
46
Score 46/100 12 from the listing, 34 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 15, after “Money Manager”.Length 5/5 30 of 30 characters.The app 34/45Ratings 21/30 19,471, established but not untouchable.Stars 13/15 4.8 out of 5. -
7
Expenses OK - expenses trackerPersonal finance
4.9K
74
Score 74/100 43 from the listing, 31 from the app.The listing 43/55Name 28/40 Contains all 2 words, not as one phrase.Position 10/10 Opens the name.Length 5/5 30 of 30 characters.The app 31/45Ratings 18/30 4,932, small enough to beat on metadata.Stars 13/15 4.8 out of 5. -
8
EveryDollar: Budget ManagementTrack Income, Bills & Spending
84K
37
Score 37/100 0 from the listing, 37 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 30 of 30 characters.The app 37/45Ratings 25/30 84,139, established but not untouchable.Stars 12/15 4.7 out of 5. -
9
Rocket Money - Bills & BudgetsSubscription & Expense Manager
398K
38
Score 38/100 0 from the listing, 38 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 30 of 30 characters.The app 38/45Ratings 28/30 397,843, enough to hold a slot on size alone.Stars 10/15 4.5 out of 5. -
10
Money+ Cute Expense TrackerSimple & No Ad Budget App
4.1K
75
Score 75/100 45 from the listing, 30 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 13, after “Money+ Cute”.Length 5/5 27 of 30 characters.The app 30/45Ratings 18/30 4,067, small enough to beat on metadata.Stars 12/15 4.7 out of 5.
Easier alternatives: “expense tracker-budget planner” is 29 points easier
People searching these want the same kind of app. The best of them is “expense tracker-budget planner”: opportunity 37, and 29 points easier to rank for than the term itself.
14 days of App Store readings: Apple suggests it later than before
Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.4% over 14 days is flat, so nobody is pulling away.
Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.
How to rank for “expense tracker”: no top app leads with it
At 15 characters it fits an app name with 15 to spare, yet the one name in the top ten that uses it is much longer — brands with the keyword attached, which leaves the phrase competing from inside a longer string.
Apple builds phrases out of single words, so the 2 words here (“expense”, “tracker”) can sit in different fields and still match the whole term. Each counts once across the name, subtitle and keyword field, so repeating a word you already have buys nothing and takes space another keyword could use.
None of the ten opens its name with it — the one that spells it out puts it later in the name.
Whether it is worth the slot depends on what else you could use it for. “expense tracker-budget planner” scores 37 on opportunity against this term's 25, at difficulty 15 rather than 44. 12 of the 14 related terms score higher; the other 2 score lower.
Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers how to split a phrase this long across the three fields.
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