Keyword dataApp Store · US
chess
Some of the top ten can be beaten with a better listing rather than more ratings, and there is enough demand to justify the slot.
Top 10 apps for “chess”: every one has it in the name
- # App Ratings Score
-
1
Chess.com - Play and LearnOnline Lessons and Puzzles
836K
98
Score 98/100 55 from the listing, 43 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 26 of 30 characters.See the full listing on the App StoreThe app 43/45Ratings 30/30 835,814, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
2
Chess ∙Board
207K
92
Score 92/100 55 from the listing, 37 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 7 of 30 characters.See the full listing on the App StoreThe app 37/45Ratings 27/30 206,662, enough to hold a slot on size alone.Stars 10/15 4.5 out of 5. -
3
Real Chess 3DUltimate 3D Chess Game
161K
83
Score 83/100 45 from the listing, 38 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 6, after “Real”.Length 5/5 13 of 30 characters.See the full listing on the App StoreThe app 38/45Ratings 26/30 161,304, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5. -
4
ChessPlay Chess and Solve Puzzles
39K
90
Score 90/100 55 from the listing, 35 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 5 of 30 characters.The app 35/45Ratings 23/30 39,160, established but not untouchable.Stars 12/15 4.7 out of 5. -
5
Learn Chess with Dr. WolfBeginner friendly coaching
27K
80
Score 80/100 45 from the listing, 35 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 7, after “Learn”.Length 5/5 25 of 30 characters.The app 35/45Ratings 22/30 26,992, established but not untouchable.Stars 13/15 4.8 out of 5. -
6
Chess Online +Play online chess game!
27K
89
Score 89/100 55 from the listing, 34 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 14 of 30 characters.The app 34/45Ratings 22/30 26,867, established but not untouchable.Stars 12/15 4.7 out of 5. -
7
Chess - Offline Board GameThe ultimate Chess board game
68K
93
Score 93/100 55 from the listing, 38 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 26 of 30 characters.The app 38/45Ratings 24/30 67,983, established but not untouchable.Stars 14/15 4.9 out of 5. -
8
Pocket ChessChess Puzzles
15K
77
Score 77/100 45 from the listing, 32 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 8, after “Pocket”.Length 5/5 12 of 30 characters.The app 32/45Ratings 21/30 14,683, established but not untouchable.Stars 11/15 4.6 out of 5. -
9
LichessOnline chess game
650
75
Score 75/100 55 from the listing, 20 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Near the front, after “Li”.Length 5/5 7 of 30 characters.The app 20/45Ratings 14/30 650, small enough to beat on metadata.Stars 6/15 4.1 out of 5. -
10
Chess without adsLearn, play, improve!
39K
90
Score 90/100 55 from the listing, 35 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 17 of 30 characters.The app 35/45Ratings 23/30 38,506, established but not untouchable.Stars 12/15 4.7 out of 5.
Easier alternatives: “chess clock” is 57 points easier
People searching these want the same kind of app. The best of them is “chess clock”: opportunity 38, and 57 points easier to rank for than the term itself.
14 days of App Store readings: the biggest app gained 10,342 ratings
Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.2% over 14 days is flat, so nobody is pulling away.
Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.
How to rank for “chess”: one app is named exactly that
“chess” is 5 characters and one app in the ten is called exactly that and nothing else — the whole name spent on the phrase. Everyone else is paying for the 25 characters they kept for a brand, which is the trade this term comes down to.
It is a single word, so the choice is simple: Apple counts it once across the name, subtitle and keyword field. Put it in the strongest field you can spare, because saying it twice adds nothing.
6 of the ten open their name with it (“Chess.com - Play and Learn” among them), while the other 4 that spell it out put it further along — the difference between the keyword being the product and being a feature.
Whether it is worth the slot depends on what else you could use it for. “chess clock” scores 38 on opportunity against this term's 21, at difficulty 14 rather than 71. 20 of the 24 related terms score higher; the other 4 score lower.
Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers which field a single word is worth.
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