Keyword data · App Store
chess
Why it is this hard
Chess.com - Play and Learn holds the top spot with 815,384 ratings behind it. 3 apps in the ten carry over 100,000 ratings; the rest are smaller, so the page is not uniformly defended. The top three between them account for 1,181,086 ratings.
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1
Chess.com - Play and Learn
815,384 ratings
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2
Chess ∙
205,580 ratings
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3
Real Chess 3D
160,122 ratings
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4
Chess
38,972 ratings
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5
Learn Chess with Dr. Wolf
26,795 ratings
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6
Chess Online +
26,616 ratings
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7
Chess - Offline Board Game
66,373 ratings
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8
Pocket Chess
14,627 ratings
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9
Chess without ads
38,327 ratings
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10
Chess Royale
19,950 ratings
Read from the US App Store on 2026-09-01. Rankings move; this is a reading, not a permanent fact.
Easier ways into the same audience
The neighbouring terms with the most demand left over once difficulty is accounted for. Somebody searching these is looking for the same kind of app as somebody searching “chess”, and the page is cheaper to reach.
- chess analysis opportunity 27 · difficulty 53
- chess clock opportunity 26 · difficulty 57
- chess timer opportunity 24 · difficulty 59
- chess analyzer opportunity 23 · difficulty 48
- chess analysis + opportunity 23 · difficulty 51
What it would take to rank
The App Store indexes 160 characters of you: a 30-character name, a 30-character subtitle and a hidden 100-character keyword field. A word counts once across all three, so “chess” needs to appear in exactly one of them — and Apple builds phrases from single words, so the two or three words in this term can each sit separately.
Which field it belongs in depends on what it is worth against everything else you are chasing. That trade is what App Store metadata, field by field is about, and choosing keywords you can rank for covers how the three numbers above are worked out.