Keyword dataApp Store · US
football
Some of the top ten can be beaten with a better listing rather than more ratings, and there is enough demand to justify the slot.
Top 10 apps for “football”: 6 with over 100,000 ratings
- # App Ratings Score
-
1
Madden NFL 27 Mobile FootballEA Sport Team Game Action Play
1.33M
87
Score 87/100 45 from the listing, 42 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 22, after “Madden NFL 27 Mobile”.Length 5/5 29 of 30 characters.See the full listing on the App StoreThe app 42/45Ratings 30/30 1,331,751 — a million-plus, the heaviest tier.Stars 12/15 4.7 out of 5. -
2
Retro BowlPlay football like it's 1987!
924K
43
Score 43/100 0 from the listing, 43 from the app.The listing 0/55Name 0/40 Not in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 10 of 30 characters.See the full listing on the App StoreThe app 43/45Ratings 30/30 923,693, enough to hold a slot on size alone.Stars 13/15 4.8 out of 5. -
3
eFootball™Authentic soccer game!
507K
92
Score 92/100 55 from the listing, 37 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Near the front, after “e”.Length 5/5 10 of 30 characters.See the full listing on the App StoreThe app 37/45Ratings 29/30 506,537, enough to hold a slot on size alone.Stars 8/15 4.3 out of 5. -
4
EA College Football Mobile 27CFB Team Sports Action Game
27K
77
Score 77/100 45 from the listing, 32 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 12, after “EA College”.Length 5/5 29 of 30 characters.The app 32/45Ratings 22/30 26,933, established but not untouchable.Stars 10/15 4.5 out of 5. -
5
Football League™ 2026Build your dream soccer team!
44K
89
Score 89/100 55 from the listing, 34 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 21 of 30 characters.The app 34/45Ratings 23/30 44,146, established but not untouchable.Stars 11/15 4.6 out of 5. -
6
EA SPORTS FC Soccer Mobile 27Play Soccer, the World's Game
2.62M
42
Score 42/100 0 from the listing, 42 from the app.The listing 0/55Name 0/40 Not in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 29 of 30 characters.The app 42/45Ratings 30/30 2,615,289 — a million-plus, the heaviest tier.Stars 12/15 4.7 out of 5. -
7
American Football ChampsSports
83K
82
Score 82/100 45 from the listing, 37 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 10, after “American”.Length 5/5 24 of 30 characters.The app 37/45Ratings 25/30 82,813, established but not untouchable.Stars 12/15 4.7 out of 5. -
8
Dream League Soccer 2026FIFPRO licensed soccer game
730K
40
Score 40/100 0 from the listing, 40 from the app.The listing 0/55Name 0/40 Not in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 24 of 30 characters.The app 40/45Ratings 29/30 730,108, enough to hold a slot on size alone.Stars 11/15 4.6 out of 5. -
9
Football Head Coach 27 - FHCNFL PA licensed football game
76K
92
Score 92/100 55 from the listing, 37 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 28 of 30 characters.The app 37/45Ratings 24/30 75,638, established but not untouchable.Stars 13/15 4.8 out of 5. -
10
Soccer SuperstarPlay a star in soccer games!
349K
40
Score 40/100 0 from the listing, 40 from the app.The listing 0/55Name 0/40 Not in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 16 of 30 characters.The app 40/45Ratings 28/30 349,142, enough to hold a slot on size alone.Stars 12/15 4.7 out of 5.
Easier alternatives: “football board” is 53 points easier
People searching these want the same kind of app. The best of them is “football board”: opportunity 37, and 53 points easier to rank for than the term itself.
14 days of App Store readings: median ratings up 1.0%
Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: up 1.0%, so bigger apps are moving in and the page is getting harder to break into.
Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.
How to rank for “football”: one word, counted once
At 8 characters, the phrase leaves 22 of Apple's 30 for your brand. The shortest name in the top ten that uses it — “eFootball™”, 10 characters — puts the brand first and the keyword after it.
It is a single word, so the choice is simple: Apple counts it once across the name, subtitle and keyword field. Put it in the strongest field you can spare, because saying it twice adds nothing.
2 of the ten open their name with it (“Football League™ 2026” among them), while the other 4 that spell it out put it further along — the difference between the keyword being the product and being a feature.
Whether it is worth the slot depends on what else you could use it for. “football board” scores 37 on opportunity against this term's 23, at difficulty 14 rather than 67. 16 of the 24 related terms score higher; the other 8 score lower.
Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers which field a single word is worth.
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