Keyword dataApp Store · US
digital wallet
Some of the top ten can be beaten with a better listing rather than more ratings, and there is enough demand to justify the slot.
Top 10 apps for “digital wallet”: 4 with under 10,000 ratings
- # App Ratings Score
-
1
Apple WalletApple Pay, Apple Card and more
7.48M
55
Score 55/100 12 from the listing, 43 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 7, after “Apple”.Length 5/5 12 of 30 characters.See the full listing on the App StoreThe app 43/45Ratings 30/30 7,479,369 — a million-plus, the heaviest tier.Stars 13/15 4.8 out of 5. -
2
Wallet - Digital Wallet CardOne app for all your cards
452
67
Score 67/100 45 from the listing, 22 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 10, after “Wallet”.Length 5/5 28 of 30 characters.See the full listing on the App StoreThe app 22/45Ratings 13/30 452, small enough to beat on metadata.Stars 9/15 4.4 out of 5. -
3
MyCardWallet.Mobilize your cards
96K
50
Score 50/100 12 from the listing, 38 from the app.The listing 12/55Name 7/40 Contains 1 of the 2 words.Position 0/10 Starts at character 7, after “MyCard”.Length 5/5 13 of 30 characters.See the full listing on the App StoreThe app 38/45Ratings 25/30 96,470, established but not untouchable.Stars 13/15 4.8 out of 5. -
4
Folio: Digital Wallet AppeWallet & ID Card Scanner
6.9K
76
Score 76/100 45 from the listing, 31 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 8, after “Folio”.Length 5/5 25 of 30 characters.The app 31/45Ratings 19/30 6,905, small enough to beat on metadata.Stars 12/15 4.7 out of 5. -
5
Card Manager: Digital WalletGift, Loyalty, Membership
2.0K
74
Score 74/100 45 from the listing, 29 from the app.The listing 45/55Name 40/40 Contains the whole phrase.Position 0/10 Starts at character 15, after “Card Manager”.Length 5/5 28 of 30 characters.The app 29/45Ratings 17/30 2,014, small enough to beat on metadata.Stars 12/15 4.7 out of 5. -
6
Cash AppMoney. Debit Card. Bitcoin.
8.75M
43
Score 43/100 0 from the listing, 43 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 8 of 30 characters.The app 43/45Ratings 30/30 8,747,546 — a million-plus, the heaviest tier.Stars 13/15 4.8 out of 5. -
7
PayPal - Pay, Send, SaveDebit card, rewards, pay later
6.30M
43
Score 43/100 0 from the listing, 43 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 24 of 30 characters.The app 43/45Ratings 30/30 6,298,759 — a million-plus, the heaviest tier.Stars 13/15 4.8 out of 5. -
8
Skrill - Pay & Transfer MoneyFast, secure online payments
25K
33
Score 33/100 0 from the listing, 33 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 29 of 30 characters.The app 33/45Ratings 22/30 24,728, established but not untouchable.Stars 11/15 4.6 out of 5. -
9
Coinbase: Buy Crypto & StocksTrade millions of assets
1.80M
42
Score 42/100 0 from the listing, 42 from the app.The listing 0/55Name 0/40 None of the words is in the name.Position 0/10 Not in the name, so no position to score.Length 0/5 29 of 30 characters.The app 42/45Ratings 30/30 1,797,760 — a million-plus, the heaviest tier.Stars 12/15 4.7 out of 5. -
10
Digital Wallet ProYour digital wallet.
25
62
Score 62/100 55 from the listing, 7 from the app.The listing 55/55Name 40/40 Contains the whole phrase.Position 10/10 Opens the name.Length 5/5 18 of 30 characters.The app 7/45Ratings 7/30 25, small enough to beat on metadata.Stars 0/15 3.0 out of 5.
Easier alternatives: “digital grading company” is searched more and easier
People searching these want the same kind of app. The best of them is “digital grading company”: opportunity 34, and 7 points easier to rank for than the term itself.
12 days of App Store readings: the biggest app gained 26,602 ratings
Median ratings of the ten apps ranking for it. The line is scaled to its own range, so go by the figures: +0.0% over 12 days is flat, so nobody is pulling away.
Read from the App Store once a day and kept, not modelled. The popularity score above is our estimate of demand; this is the store's own answer, unedited.
How to rank for “digital wallet”: 1 lead with it, 3 put it later
At 14 characters, the phrase leaves 16 of Apple's 30 for your brand. The shortest name in the top ten that uses it — “Digital Wallet Pro”, 18 characters — shows the pattern: the keyword first, the brand in whatever is left.
Apple builds phrases out of single words, so the 2 words here (“digital”, “wallet”) can sit in different fields and still match the whole term. Each counts once across the name, subtitle and keyword field, so repeating a word you already have buys nothing and takes space another keyword could use.
Only “Digital Wallet Pro” opens its name with the phrase; the other 3 that spell it out put it later in the name, where it counts for less.
Whether it is worth the slot depends on what else you could use it for. “digital grading company” scores 34 on opportunity against this term's 24, at difficulty 42 rather than 49. 15 of the 24 related terms score higher; the other 9 score lower.
Choosing keywords you can rank for explains how the three numbers are worked out, and App Store metadata, field by field covers how to split a phrase this long across the three fields.
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